We Are Rosie appoints Tech Veteran Jeff Levick as CEO
Founder Stephanie Nadi Olson Moves to Executive Chair of the Board
(Atlanta, GA – Jan. 9, 2023) – Marketing talent platform We Are Rosie has hired Jeff Levick as its new CEO, succeeding Founder Stephanie Nadi Olson, who moves to Executive Chair of the Board. Levick, a veteran of tech companies Spotify, AOL and Google, begins his new role today.
Olson will step away from the day-to-day operations of the company to lead the Board of Directors and continue to focus on driving We Are Rosie’s mission to change the future of work. Olson founded We Are Rosie in 2018, before the pandemic made remote and flexible work mainstream, helping revolutionize the way work gets done in the process.
“I founded WRR with a vision for a better way to work that is more inclusive, thoughtful and diverse,” said Olson. “Pre-covid, we were outliers. Today, we are mainstream. In less than five years, our team stands at 53 and our reach is felt in all corners of the marketing world. Our community of Rosies is at 20,000 and counting. The company has grown beyond my wildest dreams, making this the right time to bring on a new CEO with vast experience in scaling rapidly-growing companies.”
“As soon as I thought of making this move, I thought of Jeff Levick,” Olson said. “He is a talented executive who I have known and respected for over a decade and he is also an impassioned believer in our mission. I am over the moon to work with Jeff again and to support We Are Rosie as it continues to grow and flourish under his brilliant leadership. My focus will be on propelling our important mission and forecasting what’s next as Founder while leading the Board of Directors.”
“Throughout my career, I have sought out disruptive, early-stage companies, and helped them navigate their best path to growth,” said Levick. “I met Stephanie Nadi OIson more than 10 years ago when we worked together at AOL. In her, I see the same vision and passion for challenging the status quo and building something better that I saw in the leadership at Spotify, Google and other companies I have worked at over the years. I am honored to take the CEO reins from Stephanie and join the We Are Rosie team in building a company that is making a difference in the marketing world, and in people’s lives.”
We Are Rosie partnered with private equity firm Align Capital Partners in December 2021 to gain access to the firm’s growth resources and capital to support clients with enhanced infrastructure to accelerate access, opportunity and wealth for independent marketers. Since then, We Are Rosie has grown its network of freelancers (called Rosies) to more than 20,000 and added 28 full time employees. It now works with more than 25 Fortune 500 brands and all six major advertising holding companies.
Jeff Levick is a 20+ year veteran leading media, marketing and digital growth companies from early stage through IPO. He was most recently COO of Redesign Health, a venture studio firm focused on the health and wellness vertical. Before that, he was the CEO of The Players’ Tribune, a new media company founded by Derek Jeter that provides athletes with a platform to connect directly with their fans, in their own words. Jeff led the company’s acquisition by Minute Media in December 2019. Jeff served Spotify’s Chief Revenue Officer from 2011 to 2016, leading the company’s commercial business and its global acceleration from 1mm subscribers to more than 40+mm subscribers. He also grew Spotify’s physical footprint from 11 countries to over 60 markets worldwide.
Prior to Spotify, Jeff served as President of Global Advertising and Strategy at AOL from 2009 – 2011 where he was responsible for the overall revenue business including premium display, Advertising.com, research, marketing, ADTECH, and branded entertainment. Before AOL, Levick held various global roles at Google from 2001 to 2009 where he was an original member of its advertising team.
A frequent lecturer on topics related to media, marketing and digital trends, Levick currently is on the Board of Scribd and Oritain and is an Executive Director at NYU’s Entrepreneurial Institute. Levick holds a B.A. from New York University and a law degree from DePaul University in Chicago.
Stephanie Nadi Olson is an innovator and disruptor, aiming to change the world’s perspective on the future of work and what it means to be inclusive in the workplace. Olson, a former advertising executive, founded We Are Rosie, the flexible career platform that matches marketing and advertising professionals with flexible work at companies like Microsoft, Meta, IBM and Bumble, in 2018.
During Olson’s advertising career, she worked with big brands and major tech companies, including Microsoft and AOL, as well as start-ups. She developed a unique 360-degree view of industry practices and saw the need for transformation. Olson used this insight to create the foundation for We Are Rosie, a human-centered approach to marketing that celebrates diversity and facilitates work-life harmony, while creating access, opportunity and wealth for those who choose a flexible career path.
Last year, Olson was named one of Atlanta Magazine’s 2022 Women Making a Mark and an EY Entrepreneur Of The Year® 2022 Southeast Award winner as well as one of Atlanta Business Chronicle’s Most Admired CEOs. In 2021, she was named to the EY Entrepreneurial Winning Women class. In addition, Olson was named AdAge Visionary of the Year 2020, was recognized by Adweek in the 2020 Creative 100, was named World Changing Woman 2020 by Conscious Company, and was awarded Global Entrepreneur of the Year 2019 by the Stevie Awards. For more information visit wearerosie.com.
ABOUT WE ARE ROSIE
We Are Rosie is a flexible talent marketplace for the advertising and marketing world. A thriving community of 20,000+ independent marketers, it helps companies like Bumble, Meta, IBM, Microsoft, and more leverage curated, on-demand teams and flexible marketing talent — while offering weekly pay and benefits. We Are Rosie was recently ranked #232 on the Inc. 5000 list of the fastest growing privately-owned companies. In less than five years, We Are Rosie has grown exponentially by rethinking the way work happens. wearerosie.com
For photos, click HERE.