We Are Rosie Logo "Link to: home"

The
traditional
agency

model

is

Broken

The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken

Brands are trapped in an unhappy marriage.

Talent is stuck on a hamster wheel.

Isn’t it time for a revolution?

The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken          The traditional agency model is broken

Reset required

Agencies used to be bastions of creativity and ingenuity. A home for brilliant creative minds—the futurists and magic makers who shook society, defined culture, and shaped many of the brands that we live and love.

But over time, magic turned into smoke and mirrors; tech replaced creativity and talent left the building. The shell that’s remained has left everyone wanting something different, something better.

A system that isn’t working

for talent or brands

The Diversity Problem is Real

90%

of agency owners and CEOs are white men.

No Stability Allowed

25%+

employee turnover annually at traditional agencies

Access to Top Talent Denied

50%

of the US workforce will be freelance by 2027

So what’s the solution?

Real talk from

top talent

Marketers who’ve left and gone freelance tell it like it is.

Thom: Chaos doesn’t equal creativity

Dwayna: a marketing veteran looks forward

Jane & Kaytee: rigid structures leave talent out in the cold

More insights from the inside

Introducing

Run by Rosie

A new agency model that’s better for brands and better for all the brilliant marketers who want to do award-winning work on their own terms.

Leveraging our community of 30k+ marketing specialists, we spin up diverse, project-based teams that shapeshift to the brief, every single time—no retainer required.

Introducing Run by Rosie         Introducing Run by Rosie          Introducing Run by Rosie         Introducing Run by Rosie         Introducing Run by Rosie          Introducing Run by Rosie         Introducing Run by Rosie          Introducing Run by Rosie         Introducing Run by Rosie          Introducing Run by Rosie         Introducing Run by Rosie          Introducing Run by Rosie