We help marketing teams shapeshift.
Providing authentic voices and deep expertise to build a platform for Black creators
In 2020, Meta committed $25M to supporting Black creators through its We The Culture initiative. When it came time to activate the program for the sports and fitness sectors, they needed a team of marketers who would bring expertise and authenticity.
We built an all Black team of marketing aces who, like a mini-agency, worked together to concept and launch the Go Lab platform for Black creators. After recruiting 200+ creators and producing 100+ promotional assets, our Flexy Team hit a second home run with Go Lab 2.0, a similar program for athletes at HBCUs. Meta later engaged another team of Rosies to replicate the magic for LatinX and Hispanic content creators.