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The 3% Conference 2021: We Are Rosie Live Case Study – Designing a Layered Workforce to Boost Creativity and Inclusion

by | Jan 27, 2022


Originally posted on The 3% Conference YouTube channel, January 6, 2022.

The 3% Conference 2021 | A Decade of Difference
November 2-3, 2021 |
Atlanta, Georgia

In this “live case study” format moderated by We Are Rosie Enterprise Growth Partner Kenya Ivy, Senior Manager of Global Creative Services for IHG Hotels & Resort, Casey Rosenbaum, and “Rosie” freelance Creative Director Jane Chance will talk about IHG’s journey to a new marketing talent model, the importance and challenges of in-housing creative talent, and the role of flexible talent in the modern workforce. They will share their respective experience of how the “layers” work together to produce exceptional creative work, and the experience of being part of a layered team strategy vs a “triage” freelancer.


Kenya Ivy, Enterprise Growth Partner, We Are Rosie


Casey Rosenbaum, Senior Manager, Global Creative Services, IHG Hotels & Resort

Jane Chance, “Rosie” Freelance Creative Director, We Are Rosie