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MediaPost: We Are Rosie Study Finds Only 2% Of Marketing Execs Want ‘Full Return’ To Office

by | Jun 7, 2021

Pie chart illustrating Rosie Report findings, only 2% of marketers want full return to office

Originally posted on MediaPost by Joe Mandese, June 7, 2021.


Only 2% of marketers would like to see a “full return” to the office following the COVID-19 pandemic’s work-from-home protocols, according to a survey being released later this month by We Are Rosie, a community of marketing executives.

While full details of the study won’t be released until June 23, a sneak peak released to the press indicates 100% of those surveyed would at least like to have the option of working from home in the future.

More than two-thirds (68%) said they felt they were “doing their best work” while working from home during the pandemic.

The survey was based on responses to 423 anonymous marketing executives by Rosie Report, which claims 7,000 independent marketing executives among members of its community.

“COVID expedited a great awakening to the incredible potential and viability of remote and flexible work,” Rosie Founder and CEO Stephanie Nadi Olson said in a statement, adding, “More than just a means of adaptation or a way for employers to reduce overhead, deploying hybrid models is good for workers: it promotes diversity, and fosters growth and creativity.”

Recently, the Association of National Advertisers released findings of its second executive travel survey following the COVID-19 pandemic and found that 87% of respondents have been vaccinated, but a significant percentage still have no plans to travel for business or personal use.