2025
The Rosie Report
Your recipe for marketing success in 2025? Spoiler alert: Freelancers are required. In this year’s report, you’ll discover why and learn what it takes to successfully build your freelance bench.
Your Need-to-Know Insights
1. With rapid-fire shifts in the marketing industry, freelancers are now essential for driving better ROI and efficiency.
2. Brands that embrace freelance work models access a highly productive and skilled talent pool not otherwise available to them.
3. Investing in freelance talent and teams requires tailored systems (or a great partner that’s already built them 😉).
Welcome to the heyday of marketing freelancers
The marketing industry’s use of freelance talent has built steam in recent years, and our 2025 report shows that it’s more than just a trend: it’s a real paradigm shift.
Freelancers have become the essential ingredient for marketing success, driving greater efficiency and ROI for brands large and small. As marketing leaders continue to be pushed to do more, pivot constantly, drive growth, and innovate—all on limited budgets—having access to freelance talent and teams is officially a non-negotiable.
Data from the Freelance Revolution
81%
of business leaders say hiring freelancers allows them to produce more work and/or work more quickly.
53%
of marketing freelancers chose the indie life for a more flexible work schedule
19%
of freelancers have fully opted out of 9-to-5 work and are available only on freelance projects
Insights to help you make marketing magic in 2025
Read the report to get the Rosie recipe for fueling marketing.
- Access research conducted by a third-party (and woman-owned) firm.
- Read what marketing leaders and freelancers are saying about the shift to flexible talent and teams.
- Learn about the benefits and challenges—and what you can do to build a successful freelance bench for your brand.
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