When Meta announced a $25M investment to “empower the next generation of Black storytellers to become successful,” the company envisioned programs that would provide education and development as well as funding for content. But they needed marketing innovators to shape that vision and bring it to life.
In other words, they needed Rosies.
Our talent matchmakers built a nine-person Flexy Team of marketing aces who, like a mini agency, worked together to concept, brand, and launch Go Lab, a platform for Black creators in sports and fitness. And thanks to our unique flex talent model, the Rosies were able to rotate in and out of the project as needed—no wasted hours or budget.
Our Rosie squad knocked it out of the park, so Meta brought them back to create Go Lab 2.0, a program designed to support HBCU athletes with social media and personal branding. A separate, specially curated team of Rosies also replicated the magic for an audience of LatinX and Hispanic content creators.