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Recession to Resilience: Building Nimble Marketing Infrastructure For Today’s Economy
2025 hasn’t been easy for brand-side marketers.
The ongoing trade wars are giving brands and consumers whiplash, causing many marketing teams to freeze in their tracks. What’s the right next move? How do you move forward when budgets are subject to last-minute changes and consumer fear dominates the market?
Now isn’t the time to hesitate. It’s time to adopt a new mindset.
In this webinar, top marketing leaders shared their insights on:
- How they led their teams through previous moments of economic instability
- How to take full advantage of agile systems to maintain marketing excellence when resources are limited
- Why adopting a nimble infrastructure is the most valuable move for your marketing and creative teams this year
Meet Our Panel
Casey Rosenbaum
Director of Global Creative Services & Operations
IHG Hotels & Resorts
Casey Rosenbaum is the Director of Global Creative Services Accounts and Operations at IHG Hotels & Resorts, joining in 2019 to support the establishment of a creative center of excellence. She has since grown this global organization to support all lines of business across seven regions worldwide by optimizing the delivery of end-to-end creative services. Before joining IHG, Casey cultivated a decade-long career in strategy and account management in partner and experiential marketing—earning her stripes supporting companies like AT&T and UPS—and finding her passion for directing and operating high-functioning teams.
Amanda Donnelly
Fractional Chief Marketing Officer
Tech CXO
Amanda Donnelly is a full-stack marketing leader who elevates brands, engages customers, and increases market share for organizations. She uses her deep understanding of digital marketing to assist high-growth stage businesses looking to expand their marketing operations to meet demand. Since joining TechCXO, Amanda has operated as a Fractional CMO for organizations large and small across multiple industries that all share one thing in common – the desire to grow. Amanda is an entrepreneurial and analytically minded leader who uses data-driven decision-making to drive growth and improve revenue for her clients.
Marie Lamonica
VP, Managing Director
We Are Rosie
Marie Lamonica is the Managing Director of Creative at We Are Rosie. With 20 years of agency and brand-side experience, Marie supports global brands achieve creative excellence by curating freelance talent and building custom teams for in-house agencies and marketing departments. Before joining We Are Rosie, Marie was the Executive Director of Global Creative Operations at Estee Lauder. She also brings deep agency experience from her time at TBWA\CHIAT\DAY and Lloyd&Co, where she worked on global, well-loved brands, including Absolut Vodka, Jameson Whiskey, Adidas, Calvin Klein, and Estee Lauder.
About We Are Rosie
We Are Rosie delivers marketing solutions fast without upfront costs by casting the best specialist talent and teams, vetted specifically for your brand and project. We partner with top global brands to strategize for marketing solutions in:
Strategic Planning
Go-to-Market (GTM) Strategy
Fractional CMO Leadership
Account & Project Management
Communications & PR
Internal Comms
Media Relations
Investor Relations
Brand Activations
On-site & Visual Events
Out-of-Home (OOH)
Influencer & Affiliate Marketing
Performance Marketing
SEO
Paid Search & Paid Social
Programmatic
Creative Development
Editorial & Digital Copy Development
Visual Asset Production
Branding
UI/UX
Marketing Technology
Data Analytics
Customer Relationship Management (CRM)
Automations
…and more!
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