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Business Insider: Must-read books by and for women entrepreneurs and executives that helped grow their businesses.
Originally posted on Business Insider by Jennifer Ortakales, March 14, 2020
The business books that land on must-read lists year after year, heavily recommended by CEOs, executives, and entrepreneurs, usually have one thing in common: they’re written by men. Of the 49 books on these lists from CNBC, Inc., and even Business Insider, you’ll count just 10 books that have female authors.
So Business Insider asked female founders and business leaders what books they recommend on leadership, entrepreneurship, and running a company. There was only guideline: at least one woman must be an author of the book.
What we found is that these female entrepreneurs and executives have a broader understanding of what constitutes business advice than traditional topics such as funding, pitches, capital, scaling, business plans, and board meetings.
Traditional business strategy was still on the list, but many leaders also pointed us to books about psychology, feminism, and mental health. Best-sellers from leading ladies like Michelle Obama and Sheryl Sandberg made the list as well as books from authors Jessica Joines and Kim Scott. The resulting list reflects a step forward in the ever-evolving story of female entrepreneurialism, and how women have different experiences and insights to share, adding up to a different leadership style.
As Stephanie Nadi Olson, the founder of We Are Rosie, put it, “Women like me are much more drawn to books written by women leaders and founders simply because women lead from intuition and compassion,” she told Business Insider. “It’s less about competition for us, and more about how we can build and manifest our visions into a business that serves humanity.
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Recommended by: Stephanie Nadi Olson, founder of marketing network We Are Rosie
“Jessica’s book focuses on clearing out self-limiting beliefs that can keep women from achieving their full potential in life and business,” Nadi Olson told Business Insider.
She explained that in order for women to succeed in business and chart their own courses, we must first reprogram the collective female psyche from telling ourselves we’re not good enough or don’t belong in a room.
“These are storylines that are unique to women and they must be addressed in order for women in business to make an impact that is both unique and long-lasting on business,” she said.
Recommended by: Stephanie Nadi Olson, founder of marketing network We Are Rosie
“[The book] talks about the need for a balance of masculine, feminine, young, and old energy in business,” Nadi Olson said. She said many of the challenges with business today, from bro culture to discrimination, come from unchecked masculine energy.
“The pendulum doesn’t need to swing to feminine energy only, but there should be a balance. This perspective is so important in business today and no one seems to be talking about it,” she said.
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