In turbulent times for the hospitality industry, We Are Rosie’s team provided the thought-leadership and talent needed to build a cost-effective in-house creative studio for IHG.
With the ability to flex the team up and down at any time, the typically daunting transition from AOR relationships to in-house creative became lower risk and more turnkey. And once the studio was built, it was off to the races. IHG’s marketing team could finally work in lock-step with its creative department, responding to changing situations and cultural moments at the drop of a hat.
Today, this pandemic-inspired partnership continues to provide a foundation for creative excellence and it even pairs perfectly with agency support on special projects. That’s what we like to call the layer-cake workforce (because, yes, it really is as sweet as it sounds).